Shortly after the brand's launch in 2001, the design was developed. Originally conceived as workwear, denim and workwear excelled in the beautiful appearance they created through natural aging. They later became a global standard and are beloved today as a part of everyday life.

However, with the rise of mass production and mass consumption in the 1970s, the analog manufacturing methods were abandoned and an emphasis on speed led to the loss of this beautiful appearance. Later, denim, produced primarily in the 1940s to 1960s, came to be known as VINTAGE, and while still beloved by many, it has become rarer over time, leading to rising prices.

Having previously produced denim replicas, I had been pursuing the denim of this era. Instead of replicas, I wondered, "Can't we encapsulate beautiful denim in clothing?" Furthermore, I focused on sweatshirt material, which offers a relaxed feel when worn and the contrast between appearance and comfort.

These products, which no one else had ever made before, garnered a great response, and have been carefully produced for 25 years. Many fashion houses, including well-known brands, have now released similar products, but they remain beloved as pioneering items. They are loved by celebrities such as actors and artists as fashion items, as well as those who drive or travel frequently, athletes who have difficulty wearing denim due to their body size, and people with physical disabilities, and are worn by a wide range of people, from young people to the elderly.